The most successful event, gift, and floral designers have a creative eye and a deep appreciation for beauty. Above all, however, they realize the importance of starting with quality products. So, what are premium artificial flowers, and do they actually make a difference? Let’s find out!
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What are Premium Artificial Flowers
At Pioneer Imports and Wholesale, “premium” isn’t just a marketing buzzword. In our catalog, the designation “premium” refers to artificial flowers that are more lifelike than standard and value faux florals. These premium products are more detailed and made from superior materials.
The elevated quality of premium artificial flowers is noticeable in all aspects, including:
Differences Between Premium and Value Artificial Flowers
Our premium artificial flowers and flower bushes have breathtaking elements that make them look remarkably realistic. They are the most lifelike and curated with an attention to detail unparalleled by many other silk flower wholesalers and importers.
Size
Premium artificial flowers are generally a bit larger, which adds to their realism, and also makes your job easier—you won’t need as many to create a stunning bouquet, gift basket, or floral art installation! For instance, our premium hydrangeas have bigger, fluffier heads that take up more space than value artificial hydrangeas. The premium flowers look freshly picked from the garden (but they’ll last so much longer, of course!)
Color
“Color is Everything” is our mantra because we know it matters to your clients. Premium silk flowers have beautifully blended shades that add depth and visual interest to an arrangement. This color-blending is often done by hand to achieve a truly natural, lifelike appearance.
Of course, floral arrangements, gift baskets, and flower walls are made up of more than just simple flower heads. Foliage matters, too! Premium flowers and premium flower bushes are made with richer, more natural colors throughout—including the main flower petals, stems, leaves, and centers.
Fabric
Premium artificial flowers are made from higher-quality textiles that feel soft and realistic. While value flowers may be a bit floppier or stiffer, premium artificial florals have a “just-right” balance of lifelike texture. Of course, even if your clients aren’t supposed to touch the actual flowers (flower walls, flower arches, or floral art pieces, for instance) texture does add a perceivable, visible element to your final design.
Structure
The structure of artificial flowers impacts how realistic they appear. For example, our premium silk sunflowers have lifelike, textured centers that look strikingly similar to the “real thing.” In comparison, value-priced sunflowers are still quite beautiful, but the centers look just a bit flatter.
Plus, premium artificial flowers have more layers, both when it comes to flower petals and foliage. The difference is noticeable in premium roses, which are crafted to feel fuller and have a more natural curl to each individual petal.
How to Choose Between Value and Premium Faux Flowers
Premium faux flowers have major benefits, both visually and by touch. However, as a result of the higher-quality materials and extra effort that goes into crafting them, premium flowers often come with a higher price point.
As a floral or event designer, it’s important to balance all of the options with both your bottom line and your client’s goals in mind. When sourcing products for your designs, take into consideration which details matter the most. Some of our most popular artificial flower bushes come from the value category—so, don’t count them out simply because they’re not considered a premium option.
At Pioneer Imports and Wholesale, we make your job easier by offering beautiful, premium artificial flowers as well as stunning, high-quality, value-priced silk florals, too. That way, every floral design you create is stunning, lifelike, and exactly what your customer wants.
See original article on Pioneer Imports & Wholesale official website: https://www.pioneerwholesaleco.com/blog/company/premium-artificial-flowers-what-does-premium-mean-at-pioneer-imports-and-wholesale.html
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Article by Lexis Rose Media Group LLC
There were 3 flower shops for sale in Austin when I decided to buy a flower shop back in 2006. And when it came time to look under the hood of those businesses, I was shocked!
The sellers did everything possible to put lipstick on the pigs, but two out of three of the flower shops I considered buying were not profitable at all.
The third flower shop was profitable. It had a great team, a loyal base of customers, and it was in an ideal location. I knew I had to become its next owner. Verbena Floral Design is the flower shop I bought and ran for over 12 years! And I am proud to say it was highly profitable every single year that I owned it.
Now when I look back 18 years later, I can clearly see what separated these three flower shops and what made one flower shop profitable and the other two profit-less!
Now when I tell people I was a flower shop owner, people frequently ask me “Is owning a flower shop profitable?” And like most things in life the answer depends more on the people behind the business than the business itself.
Let’s dig a bit deeper into small business profitability and the factors that drive success.
Here’s the short answer. Flower shops are profitable when the owners and managers make smart business decisions that drive revenue, control costs, and yield advantageous results. In fact, this goes for any type of business.
Flower shop owners who are profitable typically have 3 important things.
Good product-market fit
A sound pricing strategy
Smart cash-flow management
But if you landed on this post and have gotten this far, I think the question you really want to ask is “how can I make my flower shop profitable?” because you know it’s possible!
The answer lies in learning from other’s mistakes. So let’s look at a few things that create a strong foundation for a profitable flower shop and a few things that need to be avoided if you want to be profitable in the floral business.
Most flower shop owners don’t want to share how much money they are making each year, but I am happy to share what I made in my flower shop annually. My business revenue was right around $500k and my profit was usually around $85k after all my bills, expenses, and payroll (including myself) were taken out.
So I know from personal experience that it is possible to make a healthy living and that owning a flower shop is profitable! And the keys are having a good product-market fit, a sound pricing strategy, and smart cash-flow management. But of these 3 the most important is a sound pricing strategy because without it revenue often falls flat and can be the cause of lots of serious issues in your floral business.
Do you want to get the scoop on floral design pricing so that you can run a profitable flower shop?
Let’s talk pricing!
Being a creative person, you may not love the math involved in running your floral design business. I understand that completely. However, if you want to become a more profitable floral designer, you must make implementing flower math pricing a priority every day. Then you can take it to the next level by avoiding the top 10 floral design profit pitfalls I'll discuss below.
The fundamental structure of floral design pricing is a cost based model. Why use it? It’s simple and it works! You’ll calculate the total costs it takes to make your product and then add a percentage margin to determine your final retail price.
The mark-up on your flowers is typically 3 to 4x your wholesale cost. The mark-up on your hard-goods is usually 2 to 2.5x your cost. The design fee is calculated as a percentage and needs to be in the range of 30 to 50% depending on the complexity of the design.
And what about the other costs of running your business? Rent, phone, internet, etc.? We’ll call that overhead and it’s covered by your profit margin.
Of course, these are guidelines and as a small business owner, you must decide what formulas work best for you. Don’t undercut yourself. Be sure to keep these suggested numbers as your starting point.
Contact us to discuss your requirements of wholesale artificial foliage. Our experienced sales team can help you identify the options that best suit your needs.