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Towel choice is intensely subjective &#; for every full-throated waffle obsessive, there are plenty willing to argue the merits of a flat-weave Turkish set. Still, there are a few characteristics that are vital across the board: No matter the style, a towel needs to absorb water, dry quickly, and stay soft after a couple hundred runs in the wash. After testing a bunch, I noticed that even classic terry styles can vary in weight, feel &#; and how &#;thirsty&#; they are. Some can have a rougher hand feel, others super soft, but despite those differences, they still get the job done.
There&#;s also a (newish) crop of very handsome towels that can gussy up an otherwise drab bathroom. So if aesthetics are important to you, there are several striking options to choose from. To find towels that are just as good-looking as they are efficient, I tested many myself and spoke to 29 designers, hoteliers, and shop owners &#; unearthing styles inspired by antique prints and textiles, and one that has held up through years of &#;emergency potty-training accidents.&#; Whether you&#;re looking to swap out your fast-drying waffles for something super-plush to swaddle you in winter, or you simply want to outfit your bathroom with cheerful colors, check out 16 of the best towels below.
Update on July 2, : Updated prices and checked stock for all products.
Our experts
&#; Leah Alexander, founder, Beauty Is Abundant
&#; Mickey Ashmore, owner, Sabah
&#; Meridith Baer, owner, Meridith Baer Home
&#; Siya Bahal, freelance creative producer
&#; Jess Blumberg, interior designer, Dale Blumberg Interiors
&#; Carrie Carrollo, freelance decorator
&#; Tembe Denton-Hurst, Strategist writer
&#; Leanne Ford, owner, Leanne Ford Interiors
&#; Nathalie Jordi, co-founder, Hotel Peter & Paul
&#; Kelsey Keith, editorial director, Herman Miller
&#; Simone Kitchens, Strategist senior editor
&#; Lulu LaFortune, furniture-and-lighting designer
&#; Alexandra Lange, design critic
&#; Daniel Lantz, co-founder, Graf Lantz
&#; Conway Liao, founder, Hudson Wilder
&#; Crystal Martin, Strategist senior editor
&#; Latifah Miles, former Strategist writer
&#; Beverly Nguyen, owner, Beverly&#;s
&#; Ariel Okin, founder, Ariel Okin Interiors
&#; Ambar Pardilla, Strategist writer
&#; Kaitlin Phillips, publicist
&#; Laura Reilly, editor, Magasin newsletter
&#; Tina Rich, owner, Tina Rich Design
&#; Madelynn Ringo, creative director, Ringo Studio
&#; Sandeep Salter, owner, Salter House
&#; Devin Shaffer, lead sales designer, Decorilla
&#; Nick Spain, founder, Arthur&#;s
&#; Mark Warren, creative director, Haand
&#; Alessandra Wood, VP of style, Modsy
&#; Winnie Yang, Strategist senior editor
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The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
We&#;ve researched hundreds of towels and tested dozens, and we&#;ve recommended the Frontgate Resort Collection Bath Towel since because it&#;s the softest, warmest, and most durable we&#;ve found. If plush terry isn&#;t for you, we also have other options.
The humble bath towel is easy to overlook. A good one will dry you off and be forgotten till tomorrow. A great one is luxurious, a cozy bright spot in an otherwise mundane routine.
This textured towel is lighter, drapes better, and dries faster than any terry towel we tried. It looks luxurious and unfussy but the texture might not be for everyone.
If you find hotel-style towels too bulky and prefer a more modern feel in the bathroom, this towel looks chic and feels fantastic on the skin. It&#;s one of the most expensive terry towels we&#;ve ever tested, though.
This inexpensive waffle towel is great and washes beautifully. It doesn&#;t come in as many colors as our other picks, though, and it&#;s not as soft as terry.
Of all the budget towels we&#;ve ever tested, this one comes the closest to the plush, luxurious feel of our longstanding top pick. It doesn&#;t age as well, though.
This is the softest towel we&#;ve ever tested&#;like a plush towel from a luxury hotel&#;and it comes in a wider variety of colors than any other we&#;ve found. But it&#;s gone up in price over the years.
We time how long it takes for our wet test towels to fully air-dry in our bathrooms.
We use each towel after showering, assess how well it dries, how soft or rough it feels, and how it covers different-sized bodies.
We wash and dry all towels once, check for shrinkage or fraying, and then wash them again four more times throughout testing.
Towels are anything but standard in size, which is why we actually measure every towel we test.
This is the softest towel we&#;ve ever tested&#;like a plush towel from a luxury hotel&#;and it comes in a wider variety of colors than any other we&#;ve found. But it&#;s gone up in price over the years.
$35
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fromFrontgate
The Frontgate Resort Collection Bath Towel is the softest, warmest, and most comfortable plush towel we&#;ve tried. Thicker than our other picks, it feels luxe and substantial, like a high-quality hotel towel.
After six years of use, our original test towel&#;s color is starting to fade (and it has a few bleached spots from run-ins with skin-care products), but it&#;s still cozy and absorbent.
The Frontgate bath towel comes in more than two dozen colors&#;more choices than any other pick. It&#;s available in a larger bath-sheet size, and it coordinates with a range of matching accessories, including bath mats and washcloths.
If a plush, luxurious towel is what you want, this is a great one. We&#;ve noticed the price of the Frontgate towel has gone up substantially over the years, so we&#;re keeping an eye on that trend (and looking for other towels that can compete on quality).
Of all the budget towels we&#;ve ever tested, this one comes the closest to the plush, luxurious feel of our longstanding top pick. It doesn&#;t age as well, though.
$14
fromTarget
Target&#;s Threshold Spa Plush Towel is the softest, most-plush towel we&#;ve tested under $20. It really feels like a budget-friendly version of our popular top pick from Frontgate.
The terry is thick and luxe, and the towels are well stitched and wel. constructed. They come in almost a dozen colors, two bath-sheet sizes, as well as hand towels and washcloths, and they&#;re one of the few towels we&#;ve tested with Oeko-Tex&#;s Made in Green certification. They also come with Target&#;s one-year return policy.
They don&#;t hold up quite as well in the wash as the Frontgate towels, though.
Target&#;s Casaluna Waffle Towel is an excellent, affordable alternative to our pick from Onsen. The waffle fabric is lightweight, spongey, and absorbent.
After several washes and many showers, the waffle looks and feels almost new. They come in half a dozen colors, and they also have Oeko-Tex&#;s Made in Green certification as well as Target&#;s one-year return policy.
The fabric is scratchier than terry, though, and they take a longer to air dry than our terry budget pick.
If you find hotel-style towels too bulky and prefer a more modern feel in the bathroom, this towel looks chic and feels fantastic on the skin. It&#;s one of the most expensive terry towels we&#;ve ever tested, though.
$60
fromRiley Home
If you like thinner terry towels with more texture, the Riley Spa Bath Towel is our favorite.
Its terry loops are well defined and loosely woven, so you feel each individual loop move across your skin. (It&#;s not scratchy, though; it&#;s more like a silky exfoliation.)
It dries faster than the Frontgate towel, and its modern design&#;rounded edges, terry across the entire surface, and a loop to hang it on your bathroom hook&#;feels unfussy but chic.
Our test towel from looks almost new, with no pilling or pulled threads, and it&#;s still as luxe as it ever was. The Riley bath towel comes in eight colors and is also available in a larger bath-sheet size.
If you want a more minimal, upscale look or if you want a truly quick-drying towel, we recommend the Onsen Waffle Bath Towel.
It&#;s made with a lattice weave (sometimes called a waffle or honeycomb weave), which is thinner than terry and feels more drapey.
Made of American-grown Supima cotton, the Onsen bath towel is relatively expensive, but it costs a fraction of the price of similar lattice towels imported from Japan. It&#;s also softer and smoother.
We know waffle towels are prone to snags, but our five-year-old test towel has seen some heavy use (it&#;s one of my kid&#;s favorites), and it shows minimal damage.
Keep in mind that if you prefer plush terry, you may not like the light and textured feel of the Onsen towel.
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